Beach Design Studio
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Champatea

Last year, Beach had the honour of building the brand identity for Champatea, a Yerba Mate and wild herb infusion.

The eight wild herbs in the Champatea blend are grown on Champaqui mountain in Cordòba,
central Argentina, a place of outstanding natural beauty.

All proceeds from the sales of this tea go towards a reforestation Charity on and around that mountain,
in turn benefiting the lives of the native Gauchos and their families who pick and harvest the herbs.

Components include brand identity, packaging, creative direction, illustration and apparel design.

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